Entrepreneurs who desire the most adaptable, powerful, and easy-to-maintain tool for growing their own business construct WordPress (WP) websites. For layout work, in several cases, people prefer Figma. However, this platform is not a fully functional web source. It requires layout and CMS integration. WordPress provides greater choices for content management, both in terms of code and design. Why is WordPress so popular? Let’s examine this in our article.
WordPress specifics in 2025
WordPress was primarily known as a blogging platform among programmers in the early 2000s. Given that it is an open-source CMS (built on PHP and MySQL coding), many developers worldwide have begun working on WordPress and adding new features. That’s why WordPress began boosting its popularity.
Everything changed after 2020, when the architecture of coding structures underwent rapid changes. It became more convenient for enterprises to work with data blocks rather than multibyte arrays. WordPress operates on three major levels:
- the WordPress control panel, which allows website owners to manage their content;
- the database and MySQL query generation;
- expanding the site with themes, plugins, and shortcodes.
WordPress started working on a block structure in 2025. It is now able to separate material, import/export data, and create and edit categories. Simultaneously, AI tools are being integrated into the platform’s capabilities, permitting it to become an autonomous and modern market segment.
Moreover, the WordPress hosting paradigm has changed. The VIP fork is a solution tailored to enterprises that want optimal performance, security, and scalability. In practice, WordPress VIP is an effective enterprise-grade content management system for managing massive amounts of digital content.
Core benefits of WordPress
Perhaps no one will argue that WordPress is flexible and adaptable. This platform, owing to built-in and downloadable utilities, allows you to execute nearly any operation: return to the preliminary settings, update the design in the short term, change scalability, and adapt to the client’s requirements. Why is WordPress the best CMS? Due to the plugins and themes.
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Submit briefUser-friendly interface
A web source, like a person, is appraised by considering its appearance upon first meeting. In the context of e-commerce, user needs are fairly straightforward: easy navigation, original content, and no crashes or freezes. The WP Admin UI Customize plugin allows you to adjust the availability of elements in the site’s admin panel. To manage website segments more effectively, you can adjust access levels and assign roles.
How does this function in practice? Assume a client requests a localized service with straightforward functionality. To achieve these goals, the Ktovet Real Estate website was created, featuring a dependable content management system that enables customers to update and add new content to the site easily.
Additionally, we employed responsive design to provide an optimal user experience across various platforms, including desktop computers, tablets, and mobile phones.
WordPress widgets will play a substantial part in website development. The Live Customizer theme preview, menu, and theme switching will help you select the most suitable concept. Syntax highlighting is available to help with coding. The ability for users to save customizer drafts before release is quite useful for developers, especially when the client is finicky and eventually wants to return to the original notion.
Flexibility and customization
WordPress’s PHP and MySQL foundation made it simple to adapt to 2003 requirements. Five years later, everything had changed, and libraries, shortcodes, and plugins were required; without these, the platform would not be competitive. From 2013 to the present, the following were available:
- templates;
- layouts;
- filters;
- simple built-in editors.
Flexbox (Flexible Box Layout) is a CSS module that allows you to efficiently arrange, align, and distribute space between elements in a container, even if their sizes are unknown or dynamic. Elementor WP includes Flexbox functionality for better layout control and responsiveness.
The discussion is finished right now about why use WordPress for flexibility. Specific tags, like the default template tag definition, are PHP functions that enhance the core’s custom content display functionality. They empower developers to create original WordPress solutions, show custom fields, integrate third-party APIs, and format certain post category data in a bespoke fashion.
Cost-effective solution
It is no secret that business owners want to have lower expenses and maximum profit. As a rule, the following tools are necessary for correct behavior within the activity.
- Analytics tools.
- Design tools such as Adobe XD and Figma.
- Marketing tools.
- Social media management tools.
This is the foundation without which no business can exist in 2025. Hiring developers for certain tasks or modifying a site may not be the most cost-effective choice. If your website is not generating leads or sales, it’s time to consider WordPress. You will earn more money much faster if you utilize plugins and built-in editors, as well as various themes and templates. WordPress will make management much more effective.
For example, there are free WP plugins, Akaunting and JIMMO WP. Akaunting is an online accounting system with a modular framework that contains all the features required for invoicing, expense tracking, and accounting. In turn, JIMMO WP is a budget calculator with the option to include a multi-page form. It allows visitors to determine how much credit or mortgage they can afford for real estate.
Why WordPress built-in security features so strong?
Nothing has coverage against dangers; however, risk minimization is possible. Since 2003, WordPress has grown solely via the efforts of its developer community, and security protocols have been the foundation for the platform’s future activities. DreamPress offers managed WordPress hosting with a pre-installed SSL/TLS certificate and a dedicated WAF. As a result, a WordPress site incorporates additional security measures, such as thwarting hacker attempts.
Additionally, WordPress is compatible with other security mechanisms, such as firewalls or malware scanners. Another way to make the sites extra secure is through trusted plugins, particularly WordPress backup plugins, which help obtain a quick backup in the event of data loss or a hack. Backups are scheduled and therefore reliable, because tools such as UpdraftPlus or BackupBuddy store the backup off-site.
Our developers want to explain why use WordPress reasons to protect the site are reliable. SSL certificates, ranging from free to premium, should meet your data transport requirements. Brochure sites and blogs frequently use Let’s Encrypt’s free SSL certificates. However, managing sensitive data such as credit card information may require the use of sophisticated certificates such as Organization Validation (OV) or Extended Validation (EV) for PCI DSS compliance.
Plugins and themes
The platform, like a single individual, should be assigned distinct responsibilities to complete while working. Otherwise, the outcome will not meet expectations. The core WordPress platform provides a comprehensive set of customization options. If you want true flexibility but lack the time or skill to make manual adjustments, you will need some additional tools.
A WordPress theme is an add-on that controls your site’s style and layout. Some themes are really simple, merely changing the core design components of your site, such as colors and fonts. However, many themes include a variety of new layouts and designs.
A plugin adds new features and extensions to your website. Some allow you to make minor adjustments, such as adding new widgets to sidebars, while others provide access to entirely new capabilities, like a WordPress events calendar or an online store. Why you should use WordPress tools? Top plugins and themes are shown in the table below.
| Plugin | Theme | ||
| Name | Definition | Name | Definition |
| Elementor | Elementor’s drag-and-drop interface simplifies page development. This plugin includes a number of customizable widgets and ready-made layouts. | Tronar | Tronar is a blogging theme inspired by one of our classics. It has a sleek design for publishers, with a large image at the top and a feed of posts below, ensuring that your work is always the center of attention. |
| Google Site Kit | Google Site Kit combines numerous integrations (Google Analytics, Search Console, AdSense, and Speed) into a single plugin. | Annalee | The Annalee theme gives you flexibility over your homepage, including the ability to publish photos and videos. The design, featuring strong color and typographic contrasts, creates a welcoming atmosphere. |
| WPForms | The WPForms plugin features a straightforward interface for generating a variety of forms, including contact forms, payment forms, custom forms, and surveys. There is an integrated drag-and-drop page builder. | Bookix | Bookix collaborated with book bloggers to establish its partner theme. Curated collections, newsletter integration, comprehensive search capabilities, mobile responsiveness, and other features are supplied as standard. |
| WooCommerce | WooCommerce provides everything you need to quickly start an online store and keep it growing for years. | Messagerie | Messagerie is famous for its clean, crisp word banners and manipulations with them. |
The new plugins for 2023-2025 contrast with those generated earlier. The functionality focuses mostly on clickability and visual components. For example, Dadaism is an excellent theme for publishing research collections or blog entries. With publications structured in a feed inspired by assemblage, you’ll receive a unique perspective on the blog concept.
Additional pages, such as “About” or “Contacts”, can be added to the main header, and the subheader is ideal for dividing content into many groups using tags. The footer is dominated by an impressive subscription block, which allows your subscribers to subscribe to new content delivered right to their mailboxes effortlessly.
The Astra theme is best suited for Elementor, Gutenberg, and other built-in editors. The Elementor Astra theme includes specific settings for this builder, such as the ability to construct full-screen layouts without excessive limits. Astra offers seamless integration and additional blocks to Gutenberg users, allowing them to extend the editor’s normal functionality.
Strong community support
When upgrading WordPress after 2003, the programmer community followed its own preferences. What do you require for convenient coding? Syntax highlighting, grouping, and convenient array communication. Later, a block system arose, which completely changed the way WordPress development worked. Plugins for custom support are mentioned in the list below.
- Tawk To Live Chat. Embedding the Tawk widget without downloading the application.
- ProProfs Live Chat WordPress Plugin. Full-fledged support integration with the involvement of highly qualified clients. It is possible to collect feedback on products/services/support.
- LiveChat. A plugin for real-time communication.
- WPHelpDesk. A premium plugin that works with any WordPress theme. The plugin’s home page features a demo version of the application, which allows you to experiment with the backend and interface features of the plugin.
The primary limitation with modern website builders is that their options are limited, and any customization requires additional costs. WordPress does not require any additional charges, allowing you to customize the site’s functionality as needed.
A well-written FAQ section can help address certain concerns. It is wonderful to have a backup plan; however, it is far preferable to know that, if necessary, there is a more effective answer.
Mobile responsiveness
Is it best to create a cross-platform site first and then concentrate on a mobile port later? This is a long-running debate. WordPress does not have a separate “mobile editor.” The modifications you make to the website are visible on both mobile and desktop computers. If the theme is optimized for smartphones, the content will adjust to any screen, large or tiny.
AMP (Accelerated Mobile Pages) is an external, open-source framework that allows you to build webpages that load almost instantly on mobile devices, providing visitors with a quick browsing experience. You’ll need a plugin to implement AMP on your website. All WordPress themes are already mobile-optimized; thus, AMP is not necessary to achieve mobile efficiency. If you use other vendors, you will need to create a separate AMP-compatible template.
For users, mobile adaptation entails maintaining page settings while scrolling and shifting. The primary obstacles will be design and coding. The first will draw attention, while the second will assure ease of navigation. We created Hug’s visual identity with a focus on the Danish market. In addition, payment system integration and WooCommerce components have been added.
Why is WordPress best for SEO ranking?
To market content on social networks, according to the traditional business model, you need an SEO specialist. This is a person who appreciates search engine algorithms and uses them to their benefit. However, paying for his services is an out-of-pocket expense for small firms. Why is WordPress best for SEO optimization?
| Tool | Description |
| SSL certificate | A protocol that protects user data on the Internet, including bank cards, logins, passwords, and email addresses. Its existence has a positive impact on SEO promotion, as resource security is a top-ranking factor. |
| Sitemap.xml | A list of pages intended will be indexed by search engines and promoted further via SEO. After installing it, simply define in the settings which sorts of pages should be included in the list and their indexing priority. |
| Robots.txt | A file containing suggestions for search crawlers as to which pages they can and cannot visit. SEO optimization of a WordPress site without this file and an XML map will not produce the intended results. Create it manually or with an SEO plugin like Yoast SEO or All in One SEO Pack. |
By default, WordPress generates the “https://site.com/?p=21165897” link type, which is ineffective for SEO promotion. Optimizing those sources in search engines will be tricky without creating human-readable URLs. For altering this, proceed to the “Permanent links” section and pick one of two items: “Custom” or “Post title”. Additionally, deploy the Cyr-To-Lat plugin, which automatically produces URLs in transliteration rather than Cyrillic.
Furthermore, it matters to select the appropriate template during the creation stage to avoid future SEO challenges with the WP site. It should comply with CSS3 and HTML5 standards, be responsive to various devices and screen sizes, load quickly, and support Schema.org and OpenGraph markup. When selecting themes for establishing and promoting a WordPress site, look for those with the SEO-friendly symbol in the information.
Regular updates
Since the inception of WordPress, the concept of “a website at the click of a button” has stayed mostly intact. Configuration and settings have expanded with the incorporation of plugins, themes, and AI technologies, making blogging easier. The platform remains paramount to a start-up firm today, just as it did 20 years ago.
If you haven’t started thinking about why use WordPress services is a perfect idea, now it’s the time. Email newsletters, subscription systems, and content management were the primary emphasis of updates from 2022 to 2024.
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Request a quoteThe future of WordPress
Why WordPress is best for your business? Trends dictate the future. According to Statista, 40.8% of respondents utilize Node.js, whereas approximately 39.5% use React.js. WordPress ranks 13th globally. Despite this, WordPress versions 5.0 and higher already integrate the React library. This allows front-end developers to create their finest work.
In the topic of framework platforms, it is tough to avoid comparisons to competitors. The triangle “WordPress-Drupal-Joomla” is fascinating. Each CMS handles numerous web functions in its own way. WordPress will most likely focus on full-fledged blogging, while expanding its CMS features to encompass video content.
Drupal will continue to lead large-budget innovations when the partial access level is modified further. Joomla will gain a foothold in the mid-price area of the industry and become more popular among startup developers.
Dreamy website with WP Web Help development
If you try to learn WordPress on your own, you’ll spend a lot of time studying the options and setups. The existence of developers who are familiar with this platform explains its versatility and low cost of development. Contact us to receive a website with an attractive appearance and convenient functioning.
FAQ
WordPress comes with an easy-to-use editor, thousands of themes and plugins, SEO support for ranking, is responsive, and has a community. It can be easily updated and scaled, and the interface is manageable even for newcomers.
Plugins to optimize your site for mobile include responsive interfaces, fast loading, image compression, and Google AMP support, provided by plugins such as WP Touch or Smush. They make connections faster and more functionally on the smartphone.
WordPress is a blogging tool and a suitable option for small sites with limited technical knowledge. Joomla is on a medium-sized site with greater control. Drupal is applicable in critical projects with customized architecture and a high level of security.
WordPress produces clean code, supports H1 Heading structure, offers useful plugins such as Yoast SEO and Rank Math, and permits easy setting of metadata. It generates clear URLs, supports working with analytics and Sitemaps, and provides a seamless experience.
