When it comes to online presence, every little thing matters. Understanding how to attract visitors to your website, draw their attention, and encourage them to explore the page further is crucial for your business’s success.
A common way to effectively welcome visitors to your website is by incorporating an introductory web page, which outlines key business offers or, if it is a blog, the major topics you want to highlight.
You can encourage users to explore your offering or read the blog articles by introducing either a landing page or a splash page. Both these approaches are very common and in this article, we will try to explain what they are and the key benefits of landing page vs splash page.
See Also: Page Speed and SEO: How to Optimize Your Site?
What is a Splash Page?
The definition of a splash page is pretty straightforward. To understand what it is, consider an advertising neon glow that shines brightly catching the attention of potential walk-ins. It presents a website entry page with dramatic content, encouraging people to explore more.
This could be a special offer or a short, catchy description of the website content, a banner with a motivating phrase, a call to action, etc. In other words, a website splash screen often presents a virtual business card. It says all about the website or its content before visitors get to its homepage.
Why Use a Splash Page?
Splash pages can be very helpful, especially when your website or blog has a lot of content and you want to introduce in general what is it all about. Likewise, many marketers use splash pages as an effective advertising tool to make a strong first impression, improve the customer journey, or promote top-notch offers.
You can also use splash pages to inform visitors regarding upcoming events. For example, the splash pages on educational websites promote upcoming seminars, webinars, and other important highlights.
Use Of Splash Page
The splash page of the website has many uses. But some popular uses of the splash page are:
- Promoting a service or an event
- Giving any alert or warning message
- Leading the user to the website’s particular page
- Verifying the data such as your region, mobile number, age, or other detail, including age verification processes.
- Time To load the website, etc
See Also: How To Create A Custom 404 Page In WordPress?
What Is A Landing Page?
As the name suggests, a landing page is a destination page. It is a standalone web page that a visitor lands on after clicking the link, advertisement, or marketing email. In this regard, marketers often call it a target page.
A landing page is like a regular web page. It includes the domain name, interface, and content. The only difference is that, unlike other regular web pages, the purpose of a landing page is to focus the visitor’s attention on some narrow context or specific information regarding a product or service.
When to Use a Landing Page?
The most common purpose of a landing page is to use it as a conversion page. It usually contains a call-to-action button for users to make purchases or subscribe to a newsletter or a contact form to get in touch with the sales team. In terms of ecommerce websites, landing pages may lead users to the checkout page.
A marketing landing page focuses on the specific task that it needs to perform, often as part of broader marketing campaigns. It does not contain any toolbar, header, footer, or other navigation paths.
What Does Landing Page Consist Of?
A landing page will generally contain 2 things depending on its purpose:
- If the purpose is to generate a lead, it will contain a contact form through which you can contact them.
- If the purpose is to generate a sale, it will contain a link through which you will be redirected to the cart page.
A landing page focuses on the specific task that it needs to perform, often as part of broader marketing campaigns. It does not contain any toolbar, header, footer, or other navigation paths.
Landing Page Application
The landing page application mostly depends on its task. It may be advertising, promotional, check-out, and more. Nonetheless, the everyday use of landing pages includes:
- Downloading content
- Registering for a webinar or event
- Registration for competition entry
- Promotion of ecommerce service or product
- Leads generation
- Subscribing to a newsletter, etc.
See Also: Single Page Website Design vs Multiple-Page Website Design
Difference Between Splash and Landing Pages
Now that you are clear about splash and landing pages, let’s figure out the difference between them in explicit detail.
| Basis Of Difference | Splash Page | Landing Page |
| Definition | A Pop-up page that appears when you first visit a site. | Single Page that opens up to you when you click on a link, advertisement, or promotional mail. |
| Architecture | Independent screen on the website | Single Standalone Page |
| Design Time | It is quick to design a splash page; you do not need to waste much time and put in all your effort. | Designing a landing page takes work. To design this, you need a grasp of coding, SEO, etc. Also, it is time-consuming and requires much effort. |
| Length | It is a short page | It can be a short or long page. Generally, it is long. |
| Time on Website | It is permanent | It is temporary, depending on the campaign of marketing |
| Accessed | You can find it by the url of the website | You can access it through the links. |
| Purpose | The purpose is to promote a service or announce upcoming events, etc. | A landing page’s purpose is to generate leads or do the sale of a service or product. |
| Main Goals | Splash page’s primary goal is to provide essential and valuable information to the users and encourage people to make a specific Call To Action (CTA) | The main conversion goal of a landing page is content download, registration for a contest or event, etc., which helps in improving the conversion rate. etc. |
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FAQs
Conclusion
Hopefully, you have enough information to make your decision on choosing between the landing page vs a splash page to make your online business prosper and bloom.
Both approaches are very helpful depending on their application. However, if you want to drive conversions, the landing page is the right way. Otherwise, if you want to communicate some information to your visitors and collect their data, use the splash page instead. In the case of a sophisticated project, you can use landing and splash pages together for even better results. For more information on web development best practices and approaches, get in touch with WebHelpAgency.
