Membership sites are common on WordPress, and you must know how to manage one. Planning your WordPress sites to offer content and services to members at different levels is essential. Proper planning will ensure all categories of website associates are catered for. The two common memberships for web development on WordPress are free memberships and paid memberships. You can offer more but these are the common ones.
The free Membership as the name suggests is for non-paying members. This is mainly for new visitors to your site and is perfect for giving users a taste of what the site offers. In this category, you will not need to collect a lot of information from the members. But, it is vital to collect the right information.
You should collect the Email, the first and last name. You can also pick other important details to help you achieve marketing needs e.g. Email campaigns. With a good web help agency your site will be well-optimized to collect such information.
This membership offers premium services to the paying members and gives them more privileges compared to the free membership. You need to plan on the information to collect from customers, which includes the payment details. In this case, you will need to choose a suitable payment gateway. You should research a suitable gateway that will work for all members. Your web development team will play a great role to process payments and guarantee safety in all transactions.
Moreover, WordPress incorporates different plugins to collect users’ information and also facilitate receiving payments. You can later customize them to meet your preference.
Tips to improve your Membership site
To serve the members better you will need to implement different tips to ensure they get benefits from your site. This will give them a reason to join the different memberships.
1. Ensure clarity. It is good you let the website visitors be aware of the different memberships available, how to join, and the content available for each.
2. Guarantee Privacy. You must guarantee privacy and safety for the information that the users will share on the website.
3. Membership renewal. How will the user re-up their membership? This is a question you need to consider for your WordPress site and give proper details on the same.
4. Pricing structure. The common pricing structures are on a monthly and annual basis. Be sure to clarify how it will be.
5. Choose experienced developers. Go for a web development team that will deliver on the associate’s requirements.
6. Consider giving trials. Trials are convenient to increase the rate of paid memberships, this will give them a taste of the content and service they should pay for.
Those are the important highlights you need to be aware of when starting a membership site on WordPress. Satisfying the user’s needs is always the key to a successful website, be sure to accomplish this. That’s all. I hope you find this helpful.